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big idea











Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But then, the agency people unveiled their big idea: to create a campaign centered around reanimated digital avatars of our dead loved ones.

From Slate • Apr. 23, 2026

“Distributors looked at it and saw a substance and a really big idea, revolving around that wonderful sledgehammer of a line.”

From The Wall Street Journal • Jan. 16, 2026

But the body, the return to something purely sensorial, is Laxe’s big idea.

From Los Angeles Times • Sep. 6, 2025

While waiting for a delayed train on a cold railway station platform back in 2016 a 30-something tech enthusiast had his big idea.

From BBC • Dec. 21, 2024

Three systems still had to be broken, but by Tuesday morning Elizebeth was ready with “a big idea or two.”

From "The Woman All Spies Fear" by Amy Butler Greenfield




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